In development
Soft citrus
A box of single-serve sticks of electrolyte drink mix. Gently sweet, no added caffeine.
Box design in progress: what you see is a drawing, not the final box.
For cyclists · In development
Flat enough for a jersey pocket: tear it into your bidon, shake, ride on. nor is an electrolyte drink mix for everyday riding, one stick a day, still in development. Notify me and you'll hear when it's ready.
What we're making
One stick. One bottle. Once a day.
nor is in development with a manufacturer in Spain. Settled so far: one flavour, single-serve sticks, one a day in the bottle you already carry. The number of sticks and the price go to the list first.
The stick
Tear, pour, shake
Each stick is one serving, sealed and flat. Nothing to measure, nothing to scoop.
The bottle
The one you already have
One stick goes into a bottle of cold water. No shaker, no special bottle.
What's different
For ordinary days
Not for race day: for people who prefer less sodium, with potassium and magnesium. Soft citrus, gently sweet.
1stick
=
1bottle of cold water
Before launch
One email when it's ready. A few notes before.
How it works
Pocket, bidon, ride.
This is how it will work on the bike, from the commute to the weekend ride. We're finishing the recipe with a manufacturer in Spain.
What we're putting in
- Potassium
- Magnesium
- Sodium
- Soft citrus flavour
- No added caffeine
- 01
Tear a stick open.
One stick is one serving. Nothing to measure.
- 02
Pour it into cold water.
Into a bottle of cold water. Close it, shake for a few seconds, and it's ready.
- 03
Before you clip in.
One stick in one bidon, once a day; fill the rest with plain water at the fountain.
Why we're making it
Because most days aren't race day.
Most days aren't race day: a desk, a commute, a match after work. We're a team in Madrid making something for those days, and only those: one flavour, one stick, one bottle, once a day.
- 01
Not a race-day drink
Race day has its own drinks. nor is for the days in between: the desk, the commute, the walk home. One stick, one bottle, once a day.
- 02
Nothing to measure, nothing to learn
Tear the stick, pour it into the bottle you already carry, close it and shake. If you can fill a bottle, you can make it.
- 03
Only what's settled
We tell you what's in it and how to use it. The exact recipe goes on the label when it's final; until then, we only say what's settled.
Questions
Questions, answered.
Is it OK on days I don't ride?
nor is made for ordinary days, on the bike or off it: one stick in a bottle of water, once a day. If you have a health condition, watch your blood pressure or are pregnant, ask your doctor first.
What can I put in my bidon?
Water, and one nor stick a day: potassium, magnesium and sodium, with a soft citrus flavour. One stick is one serving for one bidon.
Is it a sports drink?
No. It's an electrolyte drink mix for everyday riding, with no added caffeine. For a long race in the heat, a sports drink made for that may suit you better.
Does it fit in a jersey pocket?
Yes. Each stick is flat and small.
What is nor, and can I buy it yet?
Not yet: nor is in development. It's an electrolyte drink mix in single-serve sticks, developed by a small team in Madrid and made in Spain by a manufacturing partner: one stick in a bottle of water, once a day, for people who prefer less sodium.
What's in it, exactly?
Potassium, magnesium and sodium, with a soft citrus flavour, gently sweet and with no added caffeine. We'd rather not print amounts that may still change: the exact recipe is being finalised with the manufacturer and will be on the label.
Can I try it before launch?
If you're in Madrid, yes: we'll hold tastings before launch and ask people on the list first. Wherever you are, one of the short notes we send is about how it tastes.
When does it launch, and how much will it cost?
There's no date or price yet. Leave your email and you'll hear both first, with a few short notes before: the taste, the box, the price. Nothing else, and you can leave whenever you like.
Before launch
One email when it's ready. A few notes before.
The notes cover the taste, the box and the price. When we hold tastings in Madrid, we ask the list first. Nothing else, and you can leave whenever you like.
Done. You'll hear when it's ready. First a few short notes: the taste, the box, the price. Then one email when nor is ready.
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